Job Description

POSITION OVERVIEW

We are seeking a highly motivated, technically-minded, and experienced Digital Marketing Manager to lead and execute our digital lead generation strategy. In this role, you will be responsible for overseeing all aspects of our online presence, including SEO, SEM, social media marketing, email marketing, and content marketing. The ideal candidate is a data-driven individual with a proven track record of success in developing and implementing digital marketing campaigns that drive leads and achieve business objectives.

SPECIFIC JOB RESPONSIBILITIES

• Digital Marketing Strategy: Develop and implement a comprehensive digital marketing strategy to generate leads, increase brand awareness, and drive website traffic.
• Website Optimization : Ensure the website is user-friendly, optimized for conversions, and effectively captures lead information. Continuously test and improve website performance through A/B testing and user feedback.
• SEO : Able to build a solid SEO foundation to improve organic search rankings and drive traffic. Stay updated with the latest SEO trends and algorithm changes to maintain and improve search engine visibility.
• SEM: Manage paid advertising campaigns across search engines (e.g., Google Ads) and social media platforms to maximize ROI. Optimize ad spend and performance through continuous monitoring and adjustments.
• Social Media Marketing: Create and execute engaging social media campaigns to build brand awareness, generate leads, and foster a strong online community.
• Email Marketing: Build and manage email lists, develop email campaigns, and nurture leads through automated email sequences. Ensure compliance with marketing regulations and best practices.
• Content Marketing : Oversee the creation and distribution of high-quality content (e.g., blog posts, articles, videos) to attract and engage target audiences. Work with content coordinator to ensure alignment with content calendar.
• Marketing Automation: Implement and manage marketing automation platforms to streamline marketing tasks and improve lead nurturing.
• Analytics and Reporting: Track, analyze, and report on key performance indicators (KPIs) to measure the effectiveness of digital marketing initiatives and identify areas for improvement. Use data-driven insights to inform strategy adjustments.
• Collaboration: Collaborate with other marketing team members, sales, and other departments to ensure alignment and achieve shared goals.
• Agency Management : Manage the relationship between Kovitz and external agencies that help support the above. Ensure clear communication, set expectations, and monitor agency performance.

PREFERRED SKILLS & EXPERIENCE

• Bachelor's degree in Marketing, Communications, or a related field.
• 5+ years of experience in digital marketing, with a proven track record of success in lead generation.
• Mastery of SEO, SEM, social media marketing, email marketing, and content marketing best practices.
• Experience with marketing automation platforms (HubSpot).
• Excellent analytical and problem-solving skills.
• Strong project management and organizational skills.
• Experience with website development and design.
• Certifications in Google Ads, Analytics, HubSpot or other relevant digital marketing platforms.

ADDITIONAL ROLE INFORMATION

• Job Type: Full-Time (Hybrid)
• Compensation Structure: Base Salary + Bonus
• Reports to: Miranda Metz (VP, Marketing)
• Number of Direct Reports: 0
• Location: Harrisburg, Pittsburgh, or Chicago

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