Job Description

About FMC:

Founded in 2017 - headquartered in Florida – USA, FMC GlobalSat is a provider of best-in-class satellite and wireless solutions. Reliable, cost effective broadband and M2M connectivity solutions. Partnered with major wireless carriers and satellite communications providers and one of the world leading SpaceX-Starlink reseller in more than 190 countries. Switching from wireless carriers to satellite communications seamlessly with no loss of connectivity. The key advantage of our solutions is the ability to deliver commercial grade- prioritized 4G and now 5G services across the globe with 99.9995% uptime. We serve customers within the Cruise, Commercial Shipping, Oil & Gas, Renewable energy and Yachting sectors, among others.

General Purpose

FMC GlobalSat is seeking an experienced and dynamic professional to join our team as a Director of Marketing & Branding. This key leadership role is responsible for Branding, Product and Services customer journey experience and enhancing brand visibility through strategic promotion and advertising efforts. The Director of Marketing & Branding will manage a multi-million annual budget across multi market segment, develop and execute comprehensive marketing plans, build and lead a marketing department, oversee campaign approvals, and measure the effectiveness and ROI of various advertising strategies.

Must Have:

Proven experience as a Director of Marketing & Branding or in a similar leadership role.

Proven experience as a Marketing Director or similar role.

To perform the job successfully you should demonstrate the following competencies:

· Collaborate with business team to uncover insights for developing marketing and branding strategies for existing and new products

· Oversee and grow the marketing department by identifying revenue opportunities among established clients and by securing new accounts

· Identify short- and long-term scheduling and resource needs, including development and management of annual marketing budget, profit-and-loss projections, and expenditures

· Understand key performance metrics and tracking tools for market research, forecasts, competitor analyses, campaign results, and consumer trends, and translate results into actionable insights for marketing team

Responsibilities:

· Oversee and lead the marketing team on 3 different continents

· Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies

· Analyze sales numbers in comparison to the marketing budget to find the profit margin and which campaigns were most effective

· Research competitors to stay current with similar products or services on the market

· Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients

· Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company

· Create and maintain a successful brand and image that attracts customers to the product or service

· Develop marketing strategies for new products or services that comply with current company standards

Qualification Requirements:

Education/Experience:

· Bachelor’s degree (or equivalent) in marketing, advertising, or communications

· Proficiency with HTML, content management systems, and design software

· Established roster of media and PR contacts

· Desire to grow professionally through ongoing education

Skills:   

· Successful track record in senior marketing role and campaign creation

· Excellent leadership, communication, and decision-making skills

· Experience in digital and print marketing, content marketing, and social media marketing

· Proven ability to plan and manage budgets

· Experience running a marketing team

· Attention to detail

· Robust copywriting skills

· Ability to multitask and possess practical time management skills

· Excellent written, verbal and interpersonal communication skills

*We offer a competitive salary, comprehensive benefits package, and opportunities for professional growth and development*

Physical Work Environment 

The work is performed in an office setting; well ventilated and in a comfortable setting. Work is performed seated and use of office equipment such as a computer, copier/scanner, and printer. Manual dexterity frequent. Occasional bending, lifting of less than 25lbs. 

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