Job Description

This role is an everyday on-site schedule based in our Irvine, CA office.

Job Overview:

We are seeking an experienced and dynamic Senior Marketing Manager to join our team. The ideal candidate will have at least 7+ years of experience in performance marketing, with a focus digital campaign management, content creation and management, D2C E-commerce, lead acquisition, and A/B testing. This role requires strong analytical skills, a growth mindset, and proven experience in driving performance across channels like Google Ads, paid social media, and potentially Amazon e-commerce.

Responsibilities:

1. Develop and manage digital marketing campaigns to drive customer acquisition and support revenue growth in the US market.
2. Plan and execute SEM and PPC campaigns to increase online visibility and generate leads.
3. Coordinate the creation of high-quality, SEO-optimized content across digital platforms to align with the customer journey and drive conversions.
4. Oversee social media channels, developing strategies to enhance brand awareness and engagement.
5. Monitor and optimize the brand’s e-commerce website, focusing on enhancing user experience and improving conversion rates.
6. Utilize the CRM system to capture, nurture, and convert leads by creating effective email sequences and personalized marketing workflows.
7. Use analytics and A/B testing to refine digital marketing strategies and identify potential growth opportunities.
8. Prepare regular reports on marketing performance, KPIs, and ROI, providing insights and recommendations to the marketing team.
9. Manage marketing budgets, ensuring optimal allocation of resources to maximize ROI.
10. Collaborate with internal teams to align marketing activities with business objectives, ensuring integrated efforts across all platforms.
11. Stay updated with industry trends and emerging technologies to keep the company at the forefront of developments in digital marketing.
12. Ensure compliance with legal regulations and ethical standards in all marketing activities.

Internal Communications:

• Facilitate effective internal communications by regularly updating team members and stakeholders on marketing strategies, campaign developments, and performance metrics.
• Collaborate with cross-functional teams to ensure cohesive messaging and alignment of objectives across departments.
• Prepare and deliver presentations and reports to internal teams, communicating insights, strategies, and recommendations.

External Communications:

• Manage external communications and relationships, including liaising with agencies, vendors, and partners to ensure consistency with the company's marketing goals and brand guidelines.
• Prepare and deliver presentations and reports to external stakeholders, communicating insights, strategies, and recommendations.
• Represent the company at industry events and conferences, networking with professionals and promoting the brand.

Qualifications:

• 7+ years of experience in performance marketing, with a proven track record of managing and optimizing campaigns.
• Strong analytical skills with hands-on experience using tools such as Google Analytics, Google Ads, and social media ad platforms.
• Familiarity with customer research, keyword research, and competitive analysis.
• Experience in the health and wellness industry is a plus.
• Excellent communication and collaboration skills.

Benefits:

• $100,000 - $140,000 + 16% Bonus
• Yearly Bonus Structure
• Health Insurance
• Vision Insurance
• Dental Insurance
• 401k

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